3/26/2023 0 Comments Kats video toolkit![]() In modern Silicon Valley, tech companies aren’t ashamed of ripping each other off. TikTok didn’t respond to requests for comment on views per day.) But unlike the rest of YouTube, which often brags that people watch more than a billion hours of video a day, the company doesn’t disclose watch time figures for Shorts. (In October, Meta said in an earnings call that Reels gets 140 billion “plays” a day across Instagram and Facebook, which includes when videos start automatically, as well as when someone clicks play. Now, Shorts claims 1.5 billion monthly viewers - more than TikTok has at 1 billion viewers a month - and gets 30 billion views a day. Six months later, YouTube released Shorts in the U.S. The product immediately took off, filling a void among the country’s billion people after TikTok was banned. YouTube first launched Shorts in September 2020 in India as a beta test. “What I think TikTok can learn from Shorts and YouTube more broadly: creators come first,” Ferguson continued, pointing to the upcoming revenue share for Shorts. “What we can learn from TikTok - and what we are learning - is speed of execution.” “TikTok - ByteDance - is an incredibly scrappy company that moves fast and is not afraid of taking risks,” Ferguson told Forbes in an interview, when asked what the two platforms can learn from each other. Ferguson was head of North America for the app as it rebranded after being acquired by the Chinese tech company ByteDance. Kevin Ferguson, YouTube’s director of operations and partnerships for Shorts, previously worked for Musical.ly, the app that eventually morphed into TikTok. Leading the charge to lure creators is someone who comes from behind enemy lines. But asked to provide data or figures to support that claim, YouTube declined.Īsked to provide data or figures to support the claim that Shorts leads creators to post longer videos, YouTube declined. YouTube says the company is finding more and more creators who are lured in by Shorts and use it as a gateway drug to longer videos (and the ad revenue that comes with it). ![]() In the face of that competition, YouTube likes to tout the rise of the “multiformat” creator: a jack of all trades who maybe posts Shorts, dabbles in a long form traditional video, and goes live every once in a while. Last year, young people globally spent 56 minutes a day on YouTube, versus 91 minutes on TikTok. ![]() Kids and teens are now spending more time watching videos on TikTok than YouTube, according to data from the tech company Qustodio, which used its parental monitoring software to analyze usage from 400,000 families. It’s a high stakes battle for YouTube, which some day could find itself in danger of losing its crown as the world’s largest video site. But when it comes to short-form video, YouTube, the elder statesman in the video triumvirate of TikTok and Instagram, for now remains a platform of potential. Creators everywhere are talking about Shorts monetization, potentially a Big Bang moment approaching on the horizon, and their excitement is genuinely palpable. Until then, YouTube Shorts is a platform in purgatory. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |